About Me
I didn’t start out trying to build a brand.
When I first began creating content, I was looking for something else entirely — belonging.
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As a first-generation Hmong-American student, I didn’t always see myself reflected in the stories being told around me. Marketing, for me, wasn’t about campaigns or metrics at the beginning. It was about making space. I started small — designing posts, writing copy, spotlighting voices that were missing. Every project was a chance to carve out visibility, empathy, and connection where it didn’t exist before.
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That’s when I realized marketing could be more.
What started as a way to build community grew into a passion for shaping narratives and elevating brands. Over time, I moved from designing single posts to leading brand refreshes, restructuring marketing teams, and creating campaigns that celebrated culture and connection. What began as student projects grew into a foundation of skills in design, copywriting, and campaign strategy that I now carry into every role.
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Who I am now.
Today, I’m a creative content marketer who blends storytelling, design, and strategy to build campaigns that don’t just look good — they mean something. I specialize in crafting brand voices, designing visuals, writing copy, and building systems that balance creativity with structure. My work is about making marketing feel human, intentional, and impactful.
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My approach.
I believe the best marketing doesn’t feel like marketing — it feels like a moment of recognition. I lead with empathy, create with intention, and care deeply about the details, the message, and the people on the other side of the screen.
Looking forward.
My story started with belonging, and it continues with connection. As I grow, I want to bring that same energy — empathy, creativity, and structure — into industries where culture, lifestyle, and storytelling matter most.