Connect with me!
Story-first. Strategy-backed. Always human.
I’m here for the bold ideas, the thoughtful details, and the kind of work that resonates. If you’re looking for someone who blends creative storytelling with strategy — and cares about the “why” behind it all — I’d love to connect.
Reach me at lucylor6@gmail.com or find me on LinkedIn.
Let’s make something that matters.
What I Do Best
Social Media that Sparks Connection
What I Do
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Build and manage campaigns across Instagram, TikTok, LinkedIn, and Facebook that grow brand presence and engagement.
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Create scroll-stopping short-form content (Reels, TikToks) designed to capture attention and spark interaction.
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Strengthen brand communities by starting conversations that feel authentic and keep audiences coming back.
Tools & Platforms
TikTok, Instagram Insights, Meta Business Suite
Content that Converts
What I Do
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Develop content strategies that are creative, SEO-aware, and aligned with brand goals.
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Craft storytelling across blogs, socials, and websites that sounds human and converts.
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Keep content on-track with editorial calendars that blend structure and creativity.
Tools & Platforms
Canva, Adobe Creative Suite, Wix
Ads that Work Smarter
What I Do
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Run paid campaigns (Google, Meta, PPC) that drive measurable results.
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Optimize performance through testing, segmentation, and data-driven decision-making.
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Let the numbers guide the story: track, adjust, and refine until campaigns deliver impact.
Tools & Platforms
Google Analytics, Instagram Ads, Mailchimp
Campaigns, Start to Finish
Digital Advertising: Implements strategies for search, display, video, and social media. Search Engine Optimization (SEO): Conducts website audits, keyword research, and SEO competition overviews. Integrates SEO seamlessly into content strategies. Content Distribution: Utilizes email marketing, influencer collaborations, PR, and list building for impactful content distribution.
What I Do
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Lead campaigns from kickoff to launch, ensuring brand alignment and results.
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Bridge creative, strategy, and execution by collaborating across teams seamlessly.
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Keep projects organized and on time with smart workflows and clear communication.
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Tools & Platforms
Microsoft Teams, Google Workspace, Eloqua