Office for Student Organizations, Leadership & Involvement (SOLI)
Designing Awareness Through Student-Focused Branding
Marketing Intern
Madison, WI | September 2024 - May 2025
Overview
At SOLI, I led creative marketing initiatives to enhance visibility for student organizations and campus resources. From designing launch signage to creating branded merch proposals and supporting a major rebrand, I helped SOLI become more accessible and unified—merging strategic design with student-centered storytelling.
Key Projects & Outcomes
CfLI → SOLI Rebrand Graphics
Supported the department’s transition from CfLI to SOLI by designing rollout graphics.
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Created 7 graphic concepts to announce and reinforce the rebrand
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Wrote copy and taglines for clarity and consistency across channels
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Collaborated with staff to finalize graphics for email, website, and social media
Result: Established a cohesive new identity that communicated the name change while maintaining continuity with SOLI’s services.
Merch Strategy Proposal
Developed a branded merchandise strategy aligned with SOLI’s goals and budget.
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Curated a list of student-friendly merch ideas under a $750 budget (tote bags, pens, water bottles, etc.)
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Sourced vendor links, created visual mockups, and detailed cost breakdowns
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Proposed items designed to balance function with branding, making them desirable and practical for students
Result: Increased visibility during the Center’s opening weeks and created consistency across SOLI’s communications.
Newsletter & CRM Campaigns
I took ownership of SOLI’s monthly newsletter and modernized it to better reflect the new brand identity.
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Managed distribution to 700+ subscribers, ensuring consistent updates on campus resources and events
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Redesigned newsletter templates to align with SOLI’s rebrand and improve visual clarity
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Refined content strategy by analyzing engagement trends and adjusting topics for higher readability
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Balanced event promotion with student-focused storytelling to make the newsletter more approachable
Result: Transformed the newsletter into a polished, consistent communication channel that reinforced SOLI’s rebrand and kept campus stakeholders engaged.
RSO Print & Resource Center Launch
Created launch branding to introduce the new Print & Resource Center and guide students to the space.
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Designed welcome posters, pillar signage, and branded graphics for high-traffic areas
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Developed consistent launch visuals aligned with SOLI’s tone and goals
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Rolled out signage across East Campus Mall to increase awareness
Result: Increased visibility during the Center’s opening weeks and created consistency across SOLI’s communications.
PRC Workshop Graphics & Campaigns
Designed promotional materials to launch the Print & Resource Center and drive student participation.
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Created workshop flyers, posters, and digital graphics for high-traffic campus spaces
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Collaborated with staff to align visuals with SOLI’s tone and goals
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Rolled out signage and event branding across East Campus Mall and student org channels
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Supported event logistics with clear, eye-catching calls to action
Result: Increased attendance at PRC workshops and visibility of the Center’s services during launch semester.
Reflection
My time at SOLI gave me hands-on experience in designing with clarity and purpose — especially within the boundaries of institutional branding. From launch graphics and pillar signage to rebrand support and merch strategy, I learned how to create visual materials that are not only functional but also approachable and student-friendly. This role strengthened my ability to design cohesive brand systems and showed me how thoughtful, student-centered design can shape how students engage with campus resources.
