The Middle Six Digital Bootcamp
Transforming Sales Training:
Strategic Marketing and Program Development
Madison, WI | September - December 2024
Overview
Redefining professional development through innovation and strategy.
The Middle Six is a sales consulting firm focused on developing training programs for professionals. Our team was tasked with transforming their in-person sales bootcamp into a scalable digital model that improved engagement, accessibility, and brand awareness.
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As part of the strategy team, I worked on the bootcamp model design, gamification framework, and presentation delivery. My contributions connected creative design with measurable strategy — helping build a program Middle Six could confidently present to executives.
Key Contributions
Strategic Design
Defined the bootcamp structure, focusing on user engagement and accessibility.
Gamification Framework
Introduced interactive elements such as role-playing, badges, and point systems to boost retention.
Content Insights
Conducted research to refine competitive positioning and content delivery methods.
Collaboration
Partnered with cross-functional peers to unify strategy and creative ideas.
Presentation
Produced the final client presentation, showcasing the bootcamp model and its impact.
Key Results
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Developed a scalable digital bootcamp model aligned with Middle Six’s sales culture and growth goals.
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Designed a gamification strategy projecting 75% engagement and 85% user satisfaction at launch.
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Delivered social media strategy updates focused on LinkedIn, setting benchmarks for brand awareness.
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Presented to Middle Six executives, earning positive feedback for clear metrics and implementation steps.
Reflection
This project showed me how to merge creative storytelling with data-driven strategy. I wasn’t just designing slides — I was helping define how sales training could evolve through gamification, digital accessibility, and measurable results. Presenting to executives taught me how to package insights in a way that inspires buy-in, balancing design, copywriting, and strategy.
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